Essentials of Health Care Marketing 5th Edition, pdf, ebook, and free download by Eric N Berkowitz is a wonderful book that is going to give you an overview of the application of marketing in health care today. Let’s talk further about this book and what kind of knowledge you will gain from it.
Book Description
Essentials of Health Care Marketing Fifth Edition contains useful information regarding the principles of marketing, particularly how to apply them in health care. With its accessible and engaging approach, this book provides content that is relevant to our society today, providing insights regarding digital and social media marketing, the impact of technology on health care and marketing, and additional engaging multimedia, all equipped with a thoughtful consideration of ethics.
In this particular edition, you will find a couple of new chapters that are relevant to the growth of technology today. These chapters include Marketing in the Digital Age, which will guide you through digital influences in a patient’s journey, and more. This edition is also equipped with a total of 16 new cases that highlight the significance of COVID-19 in health care marketing.
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About the Author
Dr. Eric N. Berkowitz is a well-known professor who has been teaching students and medical staff regarding health care marketing for years. He serves as a faculty member of the American College of Physician Executives. Frequently speaking at many medical staff meetings to consult about health care marketing, Dr. Berkowitz was also awarded the Frank J, Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing.
Who Should Read the Book?
Anyone interested in health care marketing will be very happy to read this book. Healthcare management students, medical students, medical staff, and people who are interested in working in the health care field should consider reading this book.
Book Details
Publisher: Jones & Bartlett Learning; 5th edition (April 5, 2021)
Publication date: April 5, 2021
Language: English
Print length: 600 pages
Item weight: 2.19 pounds
Dimensions: 7 x 1.1 x 8.9 inches
Where to Buy
You can buy this book on many online shopping platforms, including Amazon and the official website of JB Learning.
Book Format PDF Free Download
You can get either the paperback or the e-book form of this book. In the e-book form, you will find links in every chapter of the book that will connect you to a variety of valuable digital resources. These resources include web links and videos that will help you improve your knowledge of each chapter, which is one of the best things about the Essentials of Health Care Marketing 5th Edition.
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